Chances are you have heard or seen the words 'Yes We Can"
The Obama campaign used drtv / infomercials to reach out to the American people to get their message out in an effective manner.
We would like to give kudos to the drtv media buying company that helped the Obama team. They put together an amazing media plan that took advantage of all the available media outlets:
- drtv / infomercials
- TEXT messaging
- internet marketing
- word of mouth marketing
- in-person meetings with the general public
The most talked about item was probably the infomercials that were broadcast across all types of channels. The production and messaging were perfect and really helped camp Obama get a leg up on the team McCain
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