Boosting your infomercial response

Infomercial media buyers often have techniques to boost responses. Here are a few that are proven successful :

1) "Money back guarantee": Is the promise of a marketer when they refund all or part of the customers money. There is usually a time frame given, typically 30 days, in which the customer has to benefit from this offer.

2) Multiple payments: This is the technique where the retail price can be paid in smaller monthly installments via credit card. "Only three payments of $19.95" is an example. The option to advertise this way can increase sales as much as 25%.

3) Multiple offer: A multiple product offer is when the customer is offered numerous products in the same infomercial. The products may be in the same or different category as the originally offered product. It can be a tricky technique if the customer is given too many options and cant decide on anything.