Infomercial marketing

Marketing campaigns benefit from DRTV in a number of ways. Often, companies use this as the sole way to aquaint a customer to their product. They use infomercials as an exclusive way to sell the product, but the product often finds its way to a retail shelf once the television campaign has run its course. Using DRTV as a tool to increase marketability has become very popular. There are now sections of stores devoted to these types of "as seen on TV" products and thus allowing a broader audience.