Amish heater infomercial

There is new product being marketed via DRTV. It is the Amish heater. It is a space heater shaped to look like a fire place and gives the appearance of burning wood. The infomercial claims that the space heater will save you money on your heating bill. Typical space heaters are very difficult to keep considering their high costs to run efficiently.
Traditional space heaters can run for $100 dollars or less, so how is the Amish space heater, that is upwards of $250 a better deal? The infomercial claims it is more efficient and better quality, which may be the case, but some believe its appearance to be the real reason to purchase. It comes in light and dark wood finishes, is able to roll from room to room and gives off an open fireplace look and feel. This is a new product being advertised and it will be interesting to watch its successes over the next few months.

Direct Response Television and the 2009 Superbowl

The presence of Direct Response Television this year in the 2009 Superbowl was noted. The cost of a commercial during the Superbowl has been said to cost nearly 3 million dollars for a 30 second spot. Since there are such high costs and the viewers tune in for not just the game but to also see funny new commercials, there is emence pressure to make them worth while.
This year Cash 4 Gold bought time during the Superbowl. It was a commercial that featured Ed McMahon and MC Hammer. They both talked about how they were selling their gold toilets, or gold chains and told the audience how easy it was to sell gold for cash. This was a humorous way to poke fun at the fact these two stars can make a joke of their financial troubles. Because they famous characters in our culture, people found this to be a vulnerable and fun way to promote Cash 4 Gold.

Infomercial Production

When producing your infomercial, make sure to pay close attention to the following aspects of the project:

* Make the characters believable and relative to your audience.
* Give clear and understandable explanation or demonstration of the product.
* Keep contact info present for a long enough time for your viewer to take down the information.