Long form and short form Infomercials

There are two types of infomercials , long form and short form, each can produce results. Here are the differences:

1) The most common is the "long form". Long form is typically 28 to 30 minutes in length. It is used to educate consumers of the function of the product. The added time can also be used to demonstrate the product that would otherwise be missed in a shorter time frame.

2) Short form is recognized as anything under two minutes. Agencies may buy left over air time from various media outlets to run either of these infomercials.