Thursday, November 20, 2008

Phases of Infomercial Production

Infomercial production entails many phases. These phases include some of the following:

1) Creative development and brainstorming process
2) Research your demographic and who fits as a customer
3) Write a script and outline the story you want to convey
4) Cast the characters and develop a group of testimonials
5) Filming the actual tape
6) Refine the video to complete the infomercial

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