There are a number of ways a DRTV ad can connect to a persons emotions. Many infomercials strike the viewer emotionally with demonstrations of how their product can simplify the their lives. Infomercials often give testimonials of how a product can save you time. Whether its a new cleaning product or a great kitchen gadget, people welcome the feeling of convince in their lives.
Some DRTV ads will connect to viewers on a more intimate level. The ASPCA has a DRTV advertisement where singer Sarah McLachlan is featured explaining the need for animal adoption. To most, the idea of these poor animals being without homes is tough; even for the resilient. It is memorable and because of the emotions attached.
Some other infomercials use forms of emotion to be memorable in different ways. There are a few that air regularly with loud, obnoxious hosts who yell or bark about the product features. This creates a form of annoyance to the viewer. Although the viewer may be annoyed or amused by this sell, it is nonetheless memorable.
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