A savvy infomercial production and drtv media buying company fully understands the importance of having a website / landing page be a part of the drtv campaign.
Boston based internet marketing and boston web design firm has been working on drtv campaigns for over 6 years and has seen a huge shift in strategy. Test campaigns usually consisted of a phone number and marketers used phone calls to determine if a campaign would be successfull or not.
Those days are long gone, it is essential to have a mix of tv, internet, radio, telemarketing, text messaging, satellite radio. Many campaigns could function fully on a internet only basis as the end user/ customer may be a part of target demographic that only relates to the web. Here is a great blog that talks about how the internet and infomercials work together. However, its best to work with a drtv media buyer and speak with an expert media planner before you start you drtv campaign.
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