Well known Infomercial marketers

There are a number of recognizable infomercials. Some of those infomercials are produced by the following companies:

*Guthy-Renker
*Ronco
*K-tel
*Time-Life Music

Many of these companies are the point of supply for infomercials. They also pay for the advertising spot, and production of the commercial. Some times the inventor has started the company and used infomercials as the sole way of selling the product.

There is also a well developed network of suppliers to the infomercial industry. These suppliers generally choose to focus on either traditional infomercials (hard sell approaches) or on using infomercials as advertising/sales channels for brand companies (branded approaches). In the traditional business, services are usually supplied by infomercial producers or by media buying companies. In the brand infomercial business, services are often provided by full service agencies who deliver strategy, creative, production, media, and campaign services.