Infomercial Marketing & Media Buying

Infomercial Marketing is one of the most powerful marketing channels around, because everything can be tracked and optimized to improve campaign ROI. With infomercials your product or service becomes differentiated and breaks free from clutter. As a result, response is greater and sales dramatically increase because the viewer is being both educated and involved.

A major part of Infomercial Marketing is Media Buying. Media Buying can be described as the systematic negotiation, planning and purchasing of television time to broadcast an infomercial (both long form 28 minutes and short form :30, :60, :120 seconds). This is a specialized skill, which requires knowledge of the target demographic, consumer behavior, the media market, and the criteria used to measure the value of TV and radio programming. It is important to match the right schedule with the product/service target demo before the airing of a campaign. This is done by using historical data and analysis as well as research tools such as Scarborough and MRI.

Advanced Results Marketing is a one stop shop for effective Infomercial Marketing, Media Buying, Creative Production as well as all backend service that are need for the campaign (customer service, fulfillment, trafficking and telemarketing). Advanced Results Marketing (ARM) is a national Direct Response Marketing and Advertising Agency established to bring Direct Response marketing services to traditional advertisers. This mass communication tool is used to produce real ROI based results for products and services.

Product Demonstrations with Infomercials

A companies reason for marketing with DRTV may be highly dependent on the product demonstration. The demonstration is extremely important to some products and can be a huge reason why an infomercial is used to market it. In traditional advertising, you may not have enough length to a commercial to get the demonstration done. By using a short form or a long form infomercial, the product can be demonstrated, and the information to purchase the product can be given to the viewer. For example, the ShamWow is a towel that claims to be able to pick up and hold large amounts of water. The 120 second commercial shows the product picking up large spills and then demonstrating how much liquid was picked up by ringing it out into a bowl. All the while, the information to buy it is visible on the TV screen,

Helpful websites covering drtv and infomercials

Below are some helpful sites that cover topics such as drtv, direct response television, infomercial and infomercial production:

a) DRTV101.com - the basics of DRTV
b) Infomercial Marketing blog
c) http://direct-response-television.blog.com / DRTV Blog
d) DRTV Media buyer