What is the ''call now'' approach?

The ''call now'' approach to an infomercial is a motivation term . It uses bonuses, premiums and most often a discount to push the consumer to call and order immediately. It has been extensively researched and can produce results. Marketers are typically alerted to the difficulty of this presentation. If you declare the price is going to be ''$20 off in the next fifteen minutes'' you must comply to that claim.