Direct Response Television and the 2009 Superbowl

The presence of Direct Response Television this year in the 2009 Superbowl was noted. The cost of a commercial during the Superbowl has been said to cost nearly 3 million dollars for a 30 second spot. Since there are such high costs and the viewers tune in for not just the game but to also see funny new commercials, there is emence pressure to make them worth while.
This year Cash 4 Gold bought time during the Superbowl. It was a commercial that featured Ed McMahon and MC Hammer. They both talked about how they were selling their gold toilets, or gold chains and told the audience how easy it was to sell gold for cash. This was a humorous way to poke fun at the fact these two stars can make a joke of their financial troubles. Because they famous characters in our culture, people found this to be a vulnerable and fun way to promote Cash 4 Gold.